This article will show you the importance of link popularity and how to increase your
link popularity utilizing a few different techniques.
Link popularity only is the number of links that point to a webpage
and is a crucial factor
used by just about all of the search engines to rank websites.
With the every increasingly popularity of Google, web site owners
marketing efforts have had to change to accommodate what Google is
searching for in a quality website. One way to show that you have a
quality website has been with link popularity. Very good quality
coupled with great quality page content will bring highly targeted
visitors, and a lot of it. Bear in mind that quality is key.
The expression less is more actually applies here. Just because your
site has five hundred incoming links does not signify that they’re all
relevant. Make certain that the links you are getting are related to
the content that your page is offering.
2. Cross Linking:
Or you may hear it referred to as internal linking. Make sure you cross link your important related pages. This
technique tells the search engines that these are the important
pages within your site therefore they will increase in ranking.
Cross linking your pages also helps the search engines find and index
your most important pages quicker, especially when you have hundreds of
pages and a number of them are four and five levels deep. Internal
linking is a great way to increase the amount of keywords in your visual
3. Publish articles: Write up some informative articles your
audience is interested in, then submit these articles to online
books in your industry. Provide a brief bio including
your web sites URL and make a condition that the guide has to be
published intact with your bio. Over a short time period you
should gather some quality links.
4. Request Links:
Open up an Excel spreadsheet and list each of the possible linking
partners that you have gathered.
Now that you have a list of potential link partners place a link on your
website to their website and then email every site owner telling them that
you’ve linked to them and respectfully ask them to link back to you in return. You would be surprised by the amount of response
you get. Make it as easy as possible for the other site to link to
you. I have found a that actually supplying a form so the website owner
can simply copy and paste your link code into their website makes linking to
you really straightforward. This can save a lot email-tag for the both of
There are basically two important factors in increasing your
webpage’s link popularity. Studies have demonstrated that the quality of
the connection is at least as important as the number of incoming links to your
1. Quality of connection – Link popularity will skyrocket
when popular sites link you like Yahoo and the Open Directory Project
(ODP). These sites are considered authoritive sites and get a
high amount of traffic. Additionally, you should focus on getting
links from major search engines like Google, MSN, and also sites that
relate to your sites theme/content. Most search engines will see
your site in a higher light when you have a incoming connection from a
major search engine, thus greatly increasing search engine visitors.
Try to locate websites that link to your competitors. This does a
few things for you. First and utmost you understand that links to
your competitors will be relevant and on topic. Additionally, this will
greatly decrease the amount of time you have to invest in locating incoming
Locating sites that link to your competitors is actually quit easy.
Try typing”connection” and then the competitors domain name like this:
Another technique in locating quality links is by finding sites offering
site submissions. Go to Google and type in:
Another very important element is the keyword used to link to your website.
When asking a website owner to link to your website make sure that you inquire
them to link with the keyword that you are optimizing that page to get. Keywords are very important in determining the relevancy of your webpage so
ensure that they are sprinkled throughout them as well.
Nearly 25 percent of the #1 web pages on Google result pages used the queried keyword in link texts.