Should link exchanges be used? What are link exchanges? Do they actually work? These are simply a couple of questions that most webmasters come across at a link exchange. In this article I will attempt to help you understand link exchanges and if they truly work like some say. Link exchanges like www.linkexchangeit.com are one of the ones that help you get link partners for traffic. They’re used by some to get more link popularity to improve their rank in the search engines such as Google or Yahoo!, which both use to calculate web pages ranking in the search engine results.
Over the years link exchanges have been criticized by both webmasters and search engines, even have been targeted by search engines. They have been called link farms and link scams. The truth is that they are not link farms, link farms are network of sites that each URL to another site for the advantage of top ranking and many link exchanges are not so called link scams. How can you tell the difference between scams and link scams? There are some things that you should look at closely at link exchanges.
1) Do you have to upload a web page or file to your site?
3) Are most member’s websites referenced?
4) Does the link exchange look professional?
If some of them are facts about the link exchange you shouldn’t join and leave quickly as you came. It is important to check at this very careful as you are currently investing in your site and your site’s future could be crushed by this.
Link exchanges have proved to be successful both for getting you good ranking and getting more traffic to your web site. Link exchanges are among the most effective tools you can have by your companies side, but like all things they have a down side as they can be abused and used the incorrect way.
In assessing links, google has recently filed an application for a United States patent including the use of data. This has caused quite a buzz. Many articles are being written about new linking strategies for Google and how to”beat the system.” Techniques to beat the system include utilizing third party linking strategies, repositioning your Google AdSense banner to get a better rate and registering the domain name for 10 years rather than one. All of the linking strategies geared towards beating the system of Google will fail. Why?
Google is currently using data to rank each website. This means that Google keeps track of each link’s date including inbound and outbound links in linking terms. The date there is a link located on another site pointing back to yours is recorded. The date you put up an link is recorded.
Other information Google keeps track of using a date stamp is the enrollment date of the domain name, the date Google finds a website (usually from an inbound link) and the date that browser Favorites are added. There will be a Webmasters who will work hard to spoof this advice and a few may even succeed. However these techniques will not be an option.
So, what is the best linking strategy for the new Google? The strategy that is new is just like the strategy: content. Content is king. People who argue this point have spent many hours trying to beat on the system as opposed to working on content. Beating the system has functioned for this group.
Adding , relevant content that is fresh that is unique to your website is a true and tried method that has worked since day one. When a website has tons of unique content it becomes an”authority site” and other Webmasters will want to link to this site for the sake of their visitors.
Others are working on the content while some Webmasters analyze the latest algorithm changes and how to overcome them and strategize complicated linking systems. The Webmasters who have chased down the algorithm made alterations have attained success in doing this, which has encouraged them to keep doing this and changes. Butthis short-term thinking falls short of content’s long-term plan. The”add content” method and the”chasing” method are similar to the stock exchange. Some invest for the while others chase.
Content is investing for the long-haul. Instead of being tumbled by them, when techniques and search engine fads come and go, sites with a great deal of unique content have ridden the waves. So, the best new linking strategy for Google proves to be the best old strategy and the simplest. Add content.