Link Popularity Basics

Link popularity has recently become a significant aspect to
consider when promoting a website. Many search engines have
started to use link popularity to help determine ranking in
their listings. Gaining links from other websites is also quite
beneficial because you gain added traffic when users follow
the link from another site to your site.

What Is Link Popularity?

Link popularity is basically the number and quality of links
that point towards your site. A link from a very important
site is worth more than a link from a smaller site. The
search engine businesses believe an important site will
only link to your site if your site was important, and it
makes sense also. Try getting the main page of Yahoo! to
link to you and you’re going to fail, but if you did get a link, then
your site has to be worth something. You could not even get a
link to your site from a medium size site unless your site
was important enough and needed something to offer. Both of
that are important aspects in determining relevancy – a
search engines main goal.  

The number of links is also important for the same reason.
Your site has to be important if many sites link to you.
Search engines understand these things, and that is the basis for
link popularity.

Linking Strategy Rules

The most basic way of collect and exchanging links is to
simply visit websites and email the webmaster requesting a
link exchange. However, there are some rules to keep in
mind.

1. Connected, Not Competitive – You should try to focus your
linking strategy on websites related to yours, but not in
direct competition. For instance, a search engine submission
company site wouldn’t want to link with a competitor. They
would be better off linking with a website that teaches
various methods of promotion. The object isn’t to lose
business to competitors, but to acquire business from similar
websites.

2. Offer A Link – Most websites won’t only give out a link for
nothing in return. Have a link to their site setup and then
email them requesting an exchange. Even go as far as to
give them the URL of where their link is located. This
basically just makes the offer more serious because you
already have a link setup. Be Selective – You shouldn’t just fire off an email to
each site you find requesting a link exchange. Be
selective depending on the significance of your site. If you
have a huge site that’s been around some time, you can be
more selective with your linking. You only need to be sure
which you aren’t wasting your time with sites that will
benefit greatly from your link, but won’t do much for you
at all.

4. Mini Yahoo! – When I created my links page, I had in my
mind a picture of a small directory. Yahoo uses actual
individuals to decide where and if a site gets added. Although
my link page is obviously much smaller than Yahoo, I try to
keep the identical idea. I set up a page with different
categories that relate to my site. This makes your links
page professional and offers another free service for
my customers to use. They could use my links page for a
targeted directory where they can easily find specific,
relevant information.

Best of luck to you,

JC Anderl
www.Redlionbooks.comFree Web Content, JC@Redlionbooks.com

Visit my site or email me if you have any questions regarding
marketing or website promotion.

Linking Psychosis is Treatable

Please SET URL’s as hyperlinks and keep resource box
in the end. Feel free to use the TEXT TO HTML CONVERTER AT:

http://www.website101.com/cgi-bin/t2h/Mt2h.cgi

allows you to insert paragraph tags, set headings to bold text
and set URL’s to clickable links that open in new windows. Throughout
that time EVERYONE has noticed the value of inbound links
for their web sites. This has lead many agressive webmasters
to buy up hundreds of keyword focused domains, slap up
a couple of weak and repetitive content pages over dozens of domain
titles in an effort to build their own little empire. Outdated sites that no longer
reflect the businesses that created them, with broken images,
broken links and broken promises to visitors are everywhere.
Their owners don’t maintain them, update them, and sometimes
don’t even pay to host them as duplicated domains are strewn
across free hosting services and are abandoned for ages.

WHO IS TO BLAME FOR PAGERANK OBSESSION?

I am reluctant to place the blame for this on Google, but I am
afraid I must. Google made PageRank the holy grail for the
net and everyone simply set out in search of the holy grail.
For those of you NOT obsessed with PageRank, it’s only a
small part of a complex set of factors Google uses to decide
how important a site is dependent on how many other websites link
to it. Linking is important, but many have become obsessed
with it to the purpose of linking insanity.

There are connecting clubs, reciprocal linking services, link
building software, link popularity software, and now even
link brokerages that purchase links on your behalf! Search
engine optimization firms have now begun to establish and
position domains solely for the purpose of selling links in
multiple categories. Those same search engine optimization firms fill their fully
optimized pages with Google Adsense Ads to earn income from
that part of visitors not interested in pages of links.

ADSENSE PROVIDES ESCAPE FOR VISITORS TRAPPED IN
LINK FARMS

Those visitors click away on the Adsense ads simply to find
escape from the contentless link farm they’ve found
whilst looking for information. The search engine optimization company has made cash
both selling links and now from Adsense clickthroughs, but
provides no helpful information. This is clutter generated
across the road to traffic generation and link popularity!

Another phenomenon created by linking insanity is your self-
referential linking scheme, where webmasters link ALL their
websites from the footer of EVERY page on EVERY site to gain
link popularity increases. If they’ve also created mini-webs
of repetitive content strewn across hundreds of domains,
they will inevitably link every domain name to every other domain
they have, sometimes from the bottom of every page on every
single mini-web site – even their main domains!

SELF REFERENTIAL LINKING OF MINI-WEBS IS LINKING
PSYCHOSIS

Often the owners of those linking fiefdoms will extend from
using every page of their site to link out to their many tiny
domains, but will create”index” or”sitemap” or”search” or
“resources” pages that essentially do the same linking, but
with keyword focused anchor text surrounding every possible
search term that might be used to find their business site.

Those afflicted with linking psychosis have completely lost
contact with reality in favor of the fantasy of PageRankLand. They link from every page or domain to each
page or domain name randomly and this confers no prominence of
“Authority” to any one domain. They might actually succeed in
their effort to rank well if they weren’t so uncertain on this
single concept.

A PARTIAL TREATMENT FOR AFFLICTED hyperlink PSYCHOTICS

A single connection from each domain – from ONE page – back to the
“Authority” site increases link popularity of the most important
site. Those mini-web websites SHOULD link to one another, but only
once and only in 1 direction, in a daisy chain fashion to
confer authority to the primary site and direct the search engines
into the next domain that does the same thing – it subsequently
confers authority to the primary site and leads the spiders to
the next mini-site, etc..

The mini-web site psychosis is not cured with this treatment.
They STILL provide no substantial, original, useful content
and the customer gains nothing except being direct to the main
site where they might find the item or service they set
out to see in the beginning. A total cure comes only when
real content of unique value is added to those individual
mini-sites. They get self-actualized and they matter.

I have rescued many client mini-webs from linking psychosis by
filling miniature domains with useful, relevant and interestingly
specific content. Those websites become destinations themselves,
gain rank and standing of their own and then link to the primary
business site, conferring even more relevance upon the only
authority site they link to.

A remedy is available, the cure is substantial, relevantHealth Fitness Articles,
unique text content. There’s hope for linking psychosis.

Case In Point: What You Need To Know

The’ Net has flooded over the last year, and everyone is in a buzz trying to build link popularity. But do we really know how it works, and what link popularity is? If not, you’re going to find out.

Debra O’Neil-Mastaler of Alliance Link (http://www.Alliance-Link.com) is here to give us the ins and outs of link popularity and how to ensure your linking strategies accomplish your goals.

KARON: Hi, Debra! It was a pleasure to meet you. Today, thanks for agreeing to give us some link popularity tips.

DEBRA: Thank you, Karon… you, too! It is my pleasure.

KARON: Here’s the way I see it. While people who work professionally in the search engine optimization field understand the importance of link popularity, many small business owners are just now coming to the”know.”

DEBRA: The brief answer is because search engines, especially Google, use link popularity in their algorithms to determine a Web site’s ranking.

sites are provided a link popularity score based on the quality and number of external links pointing to them. When someone says he wants to increase the link popularity of his site, he’s referring pointing at his website. While this is a significant step and a good strategy, it is just that — a step into the overall search engine optimization process.

KARON: You mentioned link quality. There appears to be some controversy between those who say links do not need to be relevant, they simply need to exist, and people who say that links must be from websites that could somehow be associated with your own website. Tell us the facts, Debra… which one is it?

DEBRA: The truth is, even if I had the answer to link relevancy, I’d be basking in the sun somewhere with Buff Boy on an lengthy first class vacation, counting the zillions I created from my tell-all link popularity e-book rather than working…

KARON: I like the sound of that! Tell us what you see as the truth. : )

DEBRA: The most truthful answer is — I do not know if links need to be relevant. I don’t have any answers or truths to tell, and I do not know anyone that can, except the search engines of course.

KARON: So, what should people do about trading links or adding one-way links off their websites?

DEBRA: Here’s my two cents: If it makes sense for you to link to a website in a complementary industry, then do it. Your visitors will appreciate the helpful content, and the other site may link back to you. Folks return to websites with products they need and resources they can use; if it makes sense to have links to pages that complement your goods, then do it!

While I do not advocate linking to a bunch of non-related websites, I don’t believe there’s a penalty involved for linking to a couple of quality websites outside your specialty. Have websites they like or a cause they want to support. By promoting these sites, community spirit is shown and establishes character.

Add these hyperlinks to a”links we like” section in your resource page. Separating the hyperlinks that are inbound is helpful because it would not dilute your sales message or confuse your visitors.

Link because it makes sense for your website. Be cautious, if you join only to influence search engine rankings. More times than not, this approach leads to a fall in rankings or worse.

KARON: So, put”site-related” links in one section of a page and others in a separate section of the page. Cool. That’s easy enough. Now, allow me to ask you this… what do you think about automated link generators? You know, those programs that should scour the’Net and send emails?

DEBRA: I have never used themso I can’t speak directly to their effectiveness. Since I have been doing this for several years, I have created a technique and gathered solid resources to help me. Every job I manage is time tested hand crafted, and customer approved! Nobody enjoys a email petition.

KARON: What do you recommend we include in emails asking for link exchanges?

DEBRA: Create one that will stick out and be different. That email is the make or break in your quest to boost your link popularity and”get the link.” Write a email, and it goes to the delete file. Write a email that is persuasive, and you get the link! Link popularity has other advantages, too? Along with fostering SE performance, it provides for driving traffic avenues. What other ways do people who pursue link popularity benefit?

DEBRA: One of the great things about linking to websites is the benefit everyone receives in the procedure. It is one of those few low-cost, win-win situations out there. Sites that employ strategic link advertising applications know they stand to gain increased traffic for human visitors and spiders, brand exposure, a keen competitive analysis, and higher search engine rankings. So, Debra… what is the most common mistake people make when trying to develop a link popularity strategy?

DEBRA: I have found it’s a tie between not creating a marketing plan and failing to see the big picture.

Building a good link popularity strategy is NOT just about slapping links on a page or ensuring all your Web pages are hyperlinked. It needs to be part of a long-term search engine marketing plan for your internet business.

Link construction and link optimization programs need to be performed in combination with a well-organized search engine optimization campaign… period. It is not a quick fix, and the changes won’t materialize. But if you employ a link advertising strategy, and invest some sweat equity, you will see the benefits. (Or you can outsource it to a link popularity professional! I appreciate the insights.

DEBRA: You’re most welcomeFeature Articles, Karon.

Visit Debra’s website at http://www.Alliance-Link.com for additional information regarding link popularity.

Link Exchanges

Should link exchanges be used? What are link exchanges? Do they actually work? These are simply a couple of questions that most webmasters come across at a link exchange. In this article I will attempt to help you understand link exchanges and if they truly work like some say. Link exchanges like www.linkexchangeit.com are one of the ones that help you get link partners for traffic. They’re used by some to get more link popularity to improve their rank in the search engines such as Google or Yahoo!, which both use to calculate web pages ranking in the search engine results.

Over the years link exchanges have been criticized by both webmasters and search engines, even have been targeted by search engines. They have been called link farms and link scams. The truth is that they are not link farms, link farms are network of sites that each URL to another site for the advantage of top ranking and many link exchanges are not so called link scams. How can you tell the difference between scams and link scams? There are some things that you should look at closely at link exchanges.

1) Do you have to upload a web page or file to your site?

3) Are most member’s websites referenced?

4) Does the link exchange look professional?

If some of them are facts about the link exchange you shouldn’t join and leave quickly as you came. It is important to check at this very careful as you are currently investing in your site and your site’s future could be crushed by this.

Link exchanges have proved to be successful both for getting you good ranking and getting more traffic to your web site. Link exchanges are among the most effective tools you can have by your companies sideFree Articles, but like all things they have a down side as they can be abused and used the incorrect way.

Linking Strategies for Google

In assessing links, google has recently filed an application for a United States patent including the use of data. This has caused quite a buzz. Many articles are being written about new linking strategies for Google and how to”beat the system.” Techniques to beat the system include utilizing third party linking strategies, repositioning your Google AdSense banner to get a better rate and registering the domain name for 10 years rather than one. All of the linking strategies geared towards beating the system of Google will fail. Why?

Google is currently using data to rank each website. This means that Google keeps track of each link’s date including inbound and outbound links in linking terms. The date there is a link located on another site pointing back to yours is recorded. The date you put up an link is recorded.

Other information Google keeps track of using a date stamp is the enrollment date of the domain name, the date Google finds a website (usually from an inbound link) and the date that browser Favorites are added. There will be a Webmasters who will work hard to spoof this advice and a few may even succeed. However these techniques will not be an option.

So, what is the best linking strategy for the new Google? The strategy that is new is just like the strategy: content. Content is king. People who argue this point have spent many hours trying to beat on the system as opposed to working on content. Beating the system has functioned for this group.

Adding , relevant content that is fresh that is unique to your website is a true and tried method that has worked since day one. When a website has tons of unique content it becomes an”authority site” and other Webmasters will want to link to this site for the sake of their visitors.

Others are working on the content while some Webmasters analyze the latest algorithm changes and how to overcome them and strategize complicated linking systems. The Webmasters who have chased down the algorithm made alterations have attained success in doing this, which has encouraged them to keep doing this and changes. Butthis short-term thinking falls short of content’s long-term plan. The”add content” method and the”chasing” method are similar to the stock exchange. Some invest for the while others chase.

Content is investing for the long-haul. Instead of being tumbled by them, when techniques and search engine fads come and go, sites with a great deal of unique content have ridden the waves. SoFree Reprint Articles, the best new linking strategy for Google proves to be the best old strategy and the simplest. Add content.