The practice of effective link exchanges has nearly been extinguished by the extensive amount of spam email. I plan to help webmasters that are interested in real effective and professional link exchanges reach there goal.
What is going to make you the maximum amount of sales if you’re trying to sell fishing gear? A link from an outdoor hobby site or a link from a bubble gum corporation? I believe the answer is simple, the hobby website. The trick is to know your market and understand your client. What age group would your customers be, and what type of site would they look at if they were interested in your product?
Now, put yourself in your client’s feet, what would you search for if you were interested in your product? Type that search term into a search engine and look at what results come up. Disregard the contest and look at the websites.
I suggest you rate these websites in your head on these criteria: relevance, design, content, and navigation. I ordered them by how profoundly they should be considered by you. Relevancy was discussed by me; because of course you want to bring customers to your website instead of click-happy men and women.
You may be asking yourself what a site’s design has to do with a link exchange. Well over the years I have noticed one trend, which is that websites with a wonderful design tend to prevail faster than others. Know one wants to visit with a website and have to wince to read the text. Content on the other hand is what attracts the readers. Content can substantially improve the quality of your website because the internet is about information and if you have what people are looking for they’ll find you!
Content is king, how many times has that been said? And it still holds true, content is what get websites links back to them, which in turn raise a presence online. Why not have a link in opposition?
And of course a websites navigation must be search engine friendly, because you may prefer to have the location of your link to be indexed by search engines.
Basically you should try to pick your link partners by first eliminating the irrelevant links, and then choose a site that is search engine friendly and has the potential to grow! And remember look for quality websites not high PR websites.
One of the first signs of maturity in a person’s life is to have the ability to put yourself in somebody else’s shoes. You don’t leave insurance information and hit a car in the parking lot, you feel bad if this was your car that got hit you’d be angry about 38, because you know. Get the point? Good apply that to writing emails; place yourself in your reader’s shoes.
Do you wish to open another email that’s titled”link exchange” or would you prefer to read something a bit more refreshing and alluring entitled”our partnership” or”link chance” be creative but don’t stick with the old link exchange title that’s highly overused.
The content of the email, however you entitled it should be very professional and businesslike. Use proper punctuation and complete sentencesremember to compliment a part of there website that’s distinguishable so that they identify that you actually visited it instead of simply finding there email address in cyberspace.
Don’t trust what mother says”it’s what’s on the inside that counts.” True content does help a website grow, but seldom do I trust a websites content if its design is pitiful. Remember be picky when selecting a link partner, personalize your letter, and be professional. As a final point don’t partake in spam email!