Link Popularity Basics

Link popularity has recently become a significant aspect to
consider when promoting a website. Many search engines have
started to use link popularity to help determine ranking in
their listings. Gaining links from other websites is also quite
beneficial because you gain added traffic when users follow
the link from another site to your site.

What Is Link Popularity?

Link popularity is basically the number and quality of links
that point towards your site. A link from a very important
site is worth more than a link from a smaller site. The
search engine businesses believe an important site will
only link to your site if your site was important, and it
makes sense also. Try getting the main page of Yahoo! to
link to you and you’re going to fail, but if you did get a link, then
your site has to be worth something. You could not even get a
link to your site from a medium size site unless your site
was important enough and needed something to offer. Both of
that are important aspects in determining relevancy – a
search engines main goal.  

The number of links is also important for the same reason.
Your site has to be important if many sites link to you.
Search engines understand these things, and that is the basis for
link popularity.

Linking Strategy Rules

The most basic way of collect and exchanging links is to
simply visit websites and email the webmaster requesting a
link exchange. However, there are some rules to keep in
mind.

1. Connected, Not Competitive – You should try to focus your
linking strategy on websites related to yours, but not in
direct competition. For instance, a search engine submission
company site wouldn’t want to link with a competitor. They
would be better off linking with a website that teaches
various methods of promotion. The object isn’t to lose
business to competitors, but to acquire business from similar
websites.

2. Offer A Link – Most websites won’t only give out a link for
nothing in return. Have a link to their site setup and then
email them requesting an exchange. Even go as far as to
give them the URL of where their link is located. This
basically just makes the offer more serious because you
already have a link setup. Be Selective – You shouldn’t just fire off an email to
each site you find requesting a link exchange. Be
selective depending on the significance of your site. If you
have a huge site that’s been around some time, you can be
more selective with your linking. You only need to be sure
which you aren’t wasting your time with sites that will
benefit greatly from your link, but won’t do much for you
at all.

4. Mini Yahoo! – When I created my links page, I had in my
mind a picture of a small directory. Yahoo uses actual
individuals to decide where and if a site gets added. Although
my link page is obviously much smaller than Yahoo, I try to
keep the identical idea. I set up a page with different
categories that relate to my site. This makes your links
page professional and offers another free service for
my customers to use. They could use my links page for a
targeted directory where they can easily find specific,
relevant information.

Best of luck to you,

JC Anderl
www.Redlionbooks.comFree Web Content, JC@Redlionbooks.com

Visit my site or email me if you have any questions regarding
marketing or website promotion.

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