Please SET URL’s as hyperlinks and keep resource box
in the end. Feel free to use the TEXT TO HTML CONVERTER AT:
allows you to insert paragraph tags, set headings to bold text
and set URL’s to clickable links that open in new windows. Throughout
that time EVERYONE has noticed the value of inbound links
for their web sites. This has lead many agressive webmasters
to buy up hundreds of keyword focused domains, slap up
a couple of weak and repetitive content pages over dozens of domain
titles in an effort to build their own little empire. Outdated sites that no longer
reflect the businesses that created them, with broken images,
broken links and broken promises to visitors are everywhere.
Their owners don’t maintain them, update them, and sometimes
don’t even pay to host them as duplicated domains are strewn
across free hosting services and are abandoned for ages.
WHO IS TO BLAME FOR PAGERANK OBSESSION?
I am reluctant to place the blame for this on Google, but I am
afraid I must. Google made PageRank the holy grail for the
net and everyone simply set out in search of the holy grail.
For those of you NOT obsessed with PageRank, it’s only a
small part of a complex set of factors Google uses to decide
how important a site is dependent on how many other websites link
to it. Linking is important, but many have become obsessed
with it to the purpose of linking insanity.
There are connecting clubs, reciprocal linking services, link
building software, link popularity software, and now even
link brokerages that purchase links on your behalf! Search
engine optimization firms have now begun to establish and
position domains solely for the purpose of selling links in
multiple categories. Those same search engine optimization firms fill their fully
optimized pages with Google Adsense Ads to earn income from
that part of visitors not interested in pages of links.
ADSENSE PROVIDES ESCAPE FOR VISITORS TRAPPED IN
Those visitors click away on the Adsense ads simply to find
escape from the contentless link farm they’ve found
whilst looking for information. The search engine optimization company has made cash
both selling links and now from Adsense clickthroughs, but
provides no helpful information. This is clutter generated
across the road to traffic generation and link popularity!
Another phenomenon created by linking insanity is your self-
referential linking scheme, where webmasters link ALL their
websites from the footer of EVERY page on EVERY site to gain
link popularity increases. If they’ve also created mini-webs
of repetitive content strewn across hundreds of domains,
they will inevitably link every domain name to every other domain
they have, sometimes from the bottom of every page on every
single mini-web site – even their main domains!
SELF REFERENTIAL LINKING OF MINI-WEBS IS LINKING
Often the owners of those linking fiefdoms will extend from
using every page of their site to link out to their many tiny
domains, but will create”index” or”sitemap” or”search” or
“resources” pages that essentially do the same linking, but
with keyword focused anchor text surrounding every possible
search term that might be used to find their business site.
Those afflicted with linking psychosis have completely lost
contact with reality in favor of the fantasy of PageRankLand. They link from every page or domain to each
page or domain name randomly and this confers no prominence of
“Authority” to any one domain. They might actually succeed in
their effort to rank well if they weren’t so uncertain on this
A PARTIAL TREATMENT FOR AFFLICTED hyperlink PSYCHOTICS
A single connection from each domain – from ONE page – back to the
“Authority” site increases link popularity of the most important
site. Those mini-web websites SHOULD link to one another, but only
once and only in 1 direction, in a daisy chain fashion to
confer authority to the primary site and direct the search engines
into the next domain that does the same thing – it subsequently
confers authority to the primary site and leads the spiders to
the next mini-site, etc..
The mini-web site psychosis is not cured with this treatment.
They STILL provide no substantial, original, useful content
and the customer gains nothing except being direct to the main
site where they might find the item or service they set
out to see in the beginning. A total cure comes only when
real content of unique value is added to those individual
mini-sites. They get self-actualized and they matter.
I have rescued many client mini-webs from linking psychosis by
filling miniature domains with useful, relevant and interestingly
specific content. Those websites become destinations themselves,
gain rank and standing of their own and then link to the primary
business site, conferring even more relevance upon the only
authority site they link to.