In assessing links, google has recently filed an application for a United States patent including the use of data. This has caused quite a buzz. Many articles are being written about new linking strategies for Google and how to”beat the system.” Techniques to beat the system include utilizing third party linking strategies, repositioning your Google AdSense banner to get a better rate and registering the domain name for 10 years rather than one. All of the linking strategies geared towards beating the system of Google will fail. Why?
Google is currently using data to rank each website. This means that Google keeps track of each link’s date including inbound and outbound links in linking terms. The date there is a link located on another site pointing back to yours is recorded. The date you put up an link is recorded.
Other information Google keeps track of using a date stamp is the enrollment date of the domain name, the date Google finds a website (usually from an inbound link) and the date that browser Favorites are added. There will be a Webmasters who will work hard to spoof this advice and a few may even succeed. However these techniques will not be an option.
So, what is the best linking strategy for the new Google? The strategy that is new is just like the strategy: content. Content is king. People who argue this point have spent many hours trying to beat on the system as opposed to working on content. Beating the system has functioned for this group.
Adding , relevant content that is fresh that is unique to your website is a true and tried method that has worked since day one. When a website has tons of unique content it becomes an”authority site” and other Webmasters will want to link to this site for the sake of their visitors.
Others are working on the content while some Webmasters analyze the latest algorithm changes and how to overcome them and strategize complicated linking systems. The Webmasters who have chased down the algorithm made alterations have attained success in doing this, which has encouraged them to keep doing this and changes. Butthis short-term thinking falls short of content’s long-term plan. The”add content” method and the”chasing” method are similar to the stock exchange. Some invest for the while others chase.
Content is investing for the long-haul. Instead of being tumbled by them, when techniques and search engine fads come and go, sites with a great deal of unique content have ridden the waves. So, the best new linking strategy for Google proves to be the best old strategy and the simplest. Add content.