Linking With Integrity – Avoid Being Labeled a Link Spammer

Have you begun your link building campaign? Are you afraid you might post your link in the wrong location? Keep reading to find out how taking simple steps can help you avoid being tagged a link spammer.

With cheap linking software and services so easily available, there is a strong temptation to take shortcuts when it comes to getting quality links. Avoiding these traps will help your search engine positions rise naturally and stay that way for quite a long time. In this guide, I describe two ways that you can help yourself avoid being tagged a link spammer.

Link Farms

A link farm is any website designed and setup for the sole purpose of getting search engine spiders to crawl and index web pages. These sites provide absolutely no end user utility or advantage.

So how can you recognize a link farm?  First, you need to ask yourself, is this website heavy laden with hyperlinks? In terms of an explanation of the site’s existence, it is usually missing also.

The next question you will need to ask is, what does the URL of the website itself look like?  The majority of the time, link farms will have long, hyphenated URLs (i.e. our-great-linking-directory. com). A number of these link farms are generated using software. The program will go out and find a domain name which has specific keywords even if it settles on something with various hyphens and numbers. You may still look at a long, hyphenated website for linking purposes but make sure you conduct more research before you submit a link.

Next, look at the domain name extension and notice if it is .info or .biz.  I am aware of several registrars that sell .info domain names for 89 cents annually.  These affordable domain names allow spammers to generate thousands of websites at a massive discount.

Although some link farms will look professionally designed, most are either 1) generated using software or 2) are designed with the same cookie-cutter, non-altered templates which fill search engine success.  This is especially true with blogs.  Spammers and Internet newbies won’t take the time to brand their sites or blogs. These are generally called”pump and dump” sites.

Another question you should ask is, does this look human?  That is, does this seem like someone hangs around and takes care of things? You should also have the ability to contact the webmaster either via web form or email.  If there’s no contact info available anywhere on the website, be very fearful.

If it is a directory site, check out the links in a few of the primary directory headings.  Are the URLs hyphenated like the primary URL? If you visit one of these websites, does it look just like the website you just came from?  Are there more URLs crammed onto one page than anyone could visit in a lifetime?

It’s better to miss a great linking chance than to post your link and get downgraded on your search engine placements.

Non-relevant Links

When you’re placing your links, you need to make certain that the site you’re linking to has something to do with your site and, vice versa.

A non-relevant link is described as a hypertext link put on a web site, or in a directory, that has little to no relevance to the linking site or directory.  These links are put for the sole purpose of 1) increasing page rank  or 2) getting a website crawled and indexed or a combination of the two.

The clearest way to combat not-relevant links, over which you have complete control, is the placement of links on your own website.  Avoid putting links on your site to another that has no relevance to your articles; even if it is a legitimate.  Why?  The link does not do anything for you or the person whose link you placed.  On the other hand, don’t ask someone to put a link on their website that doesn’t relate to yours.

Google, Yahoo, and MSN all look closely at whom you’re linking to and who’s linking to you.  In fact, Google’s PageRank definition specifically states that link relevance (caliber ) is looked at more than just the link itself.

So what’s the solution?   As in researching a possible link farm, you will need to check out the websites that are you’re linking to.  If you’re submitting your website to directories or article directories, make certain that you’re submitting your articles and links to the most relevant topics and sections. 

Don’t worry about having an exact match in terms of relevance between your website and the linking site; just make certain that each website complements the other.

To sum up, you can be accused of being a link spammer even if you think you haven’t done anything wrong.  To maintain your linking strategy clean, I have outlined two specific tactics that will keep your site safe with the search engines.

Utilize the techniques and ask yourself the questions I have summarized to recognize and avoid these harmful websites.

Second, make sure you’re posting to relevant sites/directories/articles/blogs or where you decide to submit your links and content.

Most of all, if you think you may get accused of being a spammer, by attempting to use a linking technique you just read about or software you just bought, trust your gut and do not do it.  Linking software creators claim that you can get thousands of links with the press of a button or for only”$49″.  The only way to get decent quality back links would be to do the research yourself and hand-submit each and every link.

If you avoid these two traps, you’ll be well on your way to getting the links you will need to get your website placed higher in search results and, because of this Find Article, generate more sales.

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